“We use Wal-Mart Stores (that company’s legal and stock name) even after it starting putting a Walmart logo on the storefronts.”
Style and Substance [WSJ]
Addendum (1/5/2017): “Some companies use branding names that vary from their traditional incorporated names. Wal-Mart Stores Inc., for example, uses Walmart on signage.”
Style and Substance [WSJ]
Wal-Mart or Walmart?
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