Don’t talk about the science. Talk about the problem.
Don’t Say
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Instead, Say
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Emissions
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Pollution
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Carbon pollution
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Pollution
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Greenhouse gases
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Pollution
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Impact on the climate
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Impact on people
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Impact on the environment
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Impact on people
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The environment
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The air we breathe, the food we eat, the water we drink
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Carbon tax
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Making polluters pay and putting a price on pollution
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Emissions trading scheme
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Making polluters pay and putting a price on pollution
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Cap and trade
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Making polluters pay and putting a price on pollution
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Rising sea levels
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Extreme weather causing more hurricanes, floods, and wildfires
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Rising temperatures
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Extreme weather causing more hurricanes, floods, and wildfires
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Renewable energy
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Clean energy
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Parts per million
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Pollution is getting worse
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Polar bears
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People
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Source: Jeremy Porter
Addendum (10/4/2014): Almost forgot Porter’s cheat sheet:
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