If JFK Had Been a CEO Instead of a President, Here’s How His Moon Speech Would Have Sounded

In 1961, President John F. Kennedy issued an immediately famous call to “put a man on the moon and return him safely by the end of the decade.”

As Chip and Dan Heath point out, had Kennedy been a CEO, his words would have become insufferably stilted and drained of their vitality. He would have said something like, “Our mission is to become the international leader in the space industry through maximum team-centered innovation and strategically targeted aerospace initiatives.”