The 4 Criteria to Write the Perfect Analogy

1. Use the Familiar to Explain the Less Familiar

The first job of a persuasive analogy is to use something familiar to explain something less familiar.

2. Highlight Similarities and Obscure Differences

The second job of a persuasive analogy is to highlight similarities and obscure differences. In any analogy, there are going to be similar­ities and differences between the objects of comparison. The key is determining which are most relevant.

3. Tell a Coherent Story

In an uncertain world, stories offer us emotional reassurance, and coherent stories offer more reassurance. Coherent stories are easier to grasp. And when stories are easier to grasp, listeners are more apt to accept both the storyteller and their story’s conclusions as credible.

4. Resonate Emotionally

Emotions, once triggered, are like a genie released from a bottle—hard to recapture and cork. And given that emotion often trumps rea­son, this is one reason why analogies can be so hard to parry. That is, in addition to whatever intrinsic logical parallels analogies may reveal or assert, the most persuasive analogies also make an intuitive, emo­tional appeal that often transcends logic.

—Adapted from John Pollack

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