Which of these sentences is correct?
1. What does sales have to do with copywriting?
2. What do sales have to do with copywriting?
Because Merriam-Webster doesn’t specify whether “sales” is singular or plural, I turned to my colleague Paul Stregevsky for guidance.
Paul says that #2 (where “sales” is treated as plural) is correct. That’s because “sales” is the semantic subject.
Semantic who?
Apparently, there’s a distinction between “semantics” and “syntactics.” (I’d never heard of this either.)
Happily, Paul explains by way of examples:
Here’s a syntactic subject:
“Sales is a dwindling occupation.”
And here’s a semantic subject:
“Sales are climbing.”
Thus:
“What does sales have to do with copywriting?”
Is “sales” singular or plural?
Posted by Jonathan Rick on Thursday, August 31, 2017
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