Technically, bold and italics communicate the same point: Emphasis. But they’re not interchangeable. In fact, in nearly every kind of professional writing, bold and italics are used in distinctly different ways.
Italics are used to emphasize a certain word or phrase within your body text. For example: “Ask not what your country can do for you, but what you can do for your country.”
To be sure, bold is sometimes used for the same purpose, but only on the names of important people or companies. For example, this is how gossip columns or trade publications work.
By far, the more common use of bold is on headings.
Are you confused? Do you disagree? I welcome your questions and comments.
Do You Know the Difference Between “Bold” and “Italics”?
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