Jargon Has Consequences

You’ve heard me criticize jargon and extol simplicity. Now there’s research that makes the case even stronger.

According to a new study, people who read jargon-laced text walk away less interested in the given topic than people who read the same text but in plain language.

The study (which focused on science writing) found that jargon affects us in two specific ways:

1. Jargon makes us feel less informed about the topic at hand.

2. Jargon makes us feel less qualified to discuss the topic.

In short: Complex language leads readers to tune out.

By contrast, says the study’s lead author, “We’ve found that when you use more colloquial language, people report more interest, more ability to understand, and more confidence.”