Parsing a Press Release: Adobe

Adobe announced today that they won’t be making any more versions of Flash Player for mobile devices, but as usual for large companies, you have to work hard to decipher what they’ve said.

Confusing, marketing-voiced corporate communication is a terrible problem in this industry, and it’s damaging to the companies themselves. Adobe’s press release (that’s what it essentially is, even though it’s nominally a blog post) sounds sterile, aloof, disconnected and tentative—perhaps even with a note of desperation. I decided to rewrite it.

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