Is Your Best Language in the Best Location?

Every joke you’ve ever heard is predicated on this principle: saving the most important line for the end.

Here’s an example from Macbeth. Which one is best?

1. The Queen, my Lord, is dead.

2. My Lord, the Queen is dead.

3. The Queen is dead, my Lord.

Answer: #1. Because it creates a crescendo, which culminates at the end.

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