You Can Change an Entire Debate by Simply Using a Different Word

Category
In the Old Days
Today
Taxes
tax avoidance
tax efficiency
Taxes
taxes
revenue enhancements
Taxes
tax cuts
tax relief
Taxes
estate tax
death tax
Politics
The Affordable Care Act
government takeover
Politics
public school
government school
Politics
religious
faith-based
Politics
nuclear codes
nuclear bombs
Politics
bailout
financial stability package
Politics
Democratic Party
Democrat Party
Environment
greenhouse gases
pollution
Environment
rising temperatures
extreme weather
Environment
renewable energy
clean energy
Food
prunes
dried plums
Food
drunk
overserved
Food
dolphin fish
mahi mahi
Food
Patagonian toothfish
Chilean sea bass
Food
sheep
mutton
Security
Department of War
Department of Defense
Security
torture
enhanced interrogation
Security
jail
correctional center
Security
shakedown
safety check
Sales
off-price
premium-value
Sales
used car
certified, pre-owned or factory-renewed
Other
pet owner
pet parent
Other
poor
low-income or disadvantaged
Other
fat
curvy or thick
Other
patients
members
Other
wannabe
enthusiast
Banking
corporate raider
activist investor
Banking
vulture
phoenix
Banking
junk bonds
high-yield bonds
Job Titles
secretary
executive assistant
Job Titles
janitor
custodial engineer
Job Titles
medic
hospital corpsman
The Workplace
time
bandwidth
The Workplace
fire people
increase efficiencies

For more examples — and how you can create them for your own line of work — check out my media-training workshop.

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