John Herrman Sure Can Write

Check out the verbs on display in these two sentences (even if the first sentence is too long):

“It rose in the circuitous and unexpected manner of a viral video, rather than one that had been calculated to game YouTube’s algorithms by seizing on interest in breaking news or tragedy — it had no catchy headline, no recognizable personality, no vast theorizing. And yet it blasted through YouTube’s safeguards and somehow kept going, exposing the platform as vulnerable to sudden influence from inside and outside its walls.”

✔ rise
✔ calculate
✔ game
✔ seize
✔ blast

And don’t forget about these examples of parallel structure:

✔ no catchy headline, no recognizable personality, no vast theorizing

✔ from inside and outside its walls

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